📈Metrics (Know your Numbers)

"What get measured gets improved." -Peter Drucker

In order to successfully run a ridiculously profitable solar marketing division, you need to know your numbers.

In online lead generation, there are 5 KEY METRICS you MUST monitor weekly, if not daily, to ensure success.

CPL

Example:

Dates: January 1st to January 31st

Adspend: $5,000

Leads: 100

CPL: $50 So, for the period of 1/1 to 1/31, your CPL was $50

LTA

Sit %

Closing %

CAC

Click the next button below to see a breakdown of how these metrics work in your business👇