🚀SMS Blasts/Database Reactivation

Here are some key points to keep in mind:

1. THE LEAD MUST HAVE OPTED IN AND AGREED TO BE CONTACTED OR SENT PROMOTIONAL INFORMATION.

The reason for this is that you face potential fines if you mass market to someone that hasn’t agreed to be contacted by you.

2. WHEN RUNNING A TEXT BLAST YOU WANT TO USE A SPECIFIC OFFER WITH AN END DATE AS THE CALL TO ACTION

This is a must when running any kind of offer or marketing campaign and you have probably seen it before “Limited time only.” “ Only a few spots remaining”. You need to motivate people to take action when YOU want.

3. WRITE THE MESSAGES AS IF YOU ARE TALKING TO A SINGULAR PERSON

There is no such thing as a “group” of people. Groups are composed of individuals, so communicate to each one like you would to someone you know.

4. STICK WITH ONE OFFER OR ONE MESSAGE FOR THE DURATION OF YOUR BLAST

You don’t want to lose people by dispersing them onto 15 different things. Pick ONE thing or ONE offer and send a blast on that one thing for the entirety of the offer. Keep this phrase in mind “ Sell Money at a discount” Dan Kennedy. When you are promoting an offer you want to take on the viewpoint of the buyer, what would appeal to them? An example I can think of is if you have ever seen those infomercials where you pay 19.99 for a product and if you act now you get “Bonus A for nothing”. The perceived value is what’s appealing to people.

EXAMPLE OF A TEXT BLAST (that made a client 60k in one month

Day 1: (Thursday) we're currently offering 0% financing for anyone who goes solar with us by March 7th. Text me back and let me know if you want more info! 🤑

Day 2: (Friday) not sure if you got my text from yesterday but we are offering 0% financing to anyone who goes solar with us by March 7th!

Day 3 (Saturday) Not sure if you got my last message because we've had an overwhelming response and are having trouble keeping up. We are offering 0% financing for anyone that goes solar with us by March 7th. If you're even considering solar, the time to act is NOW!

Day 4 (Monday) 7 HOURS LEFT! Today is the last day to take advantage of 0% financing when you go solar. Connect with us by 7PM Central to save your spot!!! Don't miss it!